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MissRepresentation Screening Captures Audience & St. Helena Community




Thursday, December 8, 2011

Media Contact:


Holly Birkey, St. Helena Hospital

Phone: (707)-963-6545 Email:

MissRepresentation Screening Captures Audience & St. Helena Community

ST. HELENA, California —

The documentary Miss Representation, by Jennifer Siebel Newsom, premiered at the 2011 Sundance Film Festival, and aired on OWN: Oprah Winfrey Network in October. The film explores how the media’s misrepresentations of women have led to the underrepresentation of women in positions of power and influence. 


It imagines a world where our culture reflects women and girls in all their diversity, where their voices count, and where all people are afforded equal opportunities to lead and succeed in life. Shocking statistics cited in the film include: Today kids and young adults watch more than 10 hours of media a day. Only 20% of news articles are about women, and many of these stories are of violence and victimhood. Rates of depression among women and young girls have doubled in the past ten years. 1 in 6 women are survivors of rape or attempted rape. Women make up 51% of the population and only 17% of Congress. Jennifer Siebel Newsom made this film to inspire and motivate us all to be agents of change in our culture. American youth are being sold the concept that women and girls’ value lies in their youth, beauty, and sexuality. It’s time to break that cycle of mistruth. Miss Representation advocates that all people should be equally represented in our media, that our voices should be heard, and that we should be valued for our talents, capacity as leaders, and ability to contribute to the world at large. In response to the growing interest in the film, Ms. Siebel Newsom launched to drive an innovative social action campaign that empowers women and girls to challenge limiting labels so they can fully realize their potential and ultimately transform our culture for the betterment of all.


Clinica Verde and St. Helena Women's Center co-sponsored a screening of this documentary film on December 7th. Special thanks to Cathy Buck at the Cameo Cinema for hosting the sold-out performance as well as Susan Dix Lyons and Dr. Kim Lam for sharing a few thoughts prior to the film. St. Helena Women’s Center passed out journals encouraging young girls to "write their own story". For more information about Miss Representation, visit their website at or follow the campaign on twitter #MissRep. 

About St. Helena Hospital

Founded on whole person wellness in 1878, St. Helena Hospital is one of the nation’s premier health care destinations serving communities near and far with comprehensive medical care, including cancer, cardiovascular, orthopedic, lifestyle medicine and behavioral health programs. St. Helena Hospital is part of Adventist Health, a faith-based, not-for-profit integrated health care delivery system with nearly 20,000 employees serving communities in California, Hawaii, Oregon and Washington. Founded on the health values of the Seventh-day Adventist Church, Adventist Health provides compassionate care in 18 acute care hospitals, more than 135 clinics (rural health and physician clinics), 14 home care agencies and four joint-venture retirement centers. We invite you to learn more at