Vice President of Business Development
As Vice President of Business
Development, Cesar Armendariz leads the hospital's growth
initiatives, including strategic service line development,
physician recruitment and marketing and communication, as well as
building strong relationships between community partners and the
Prior to joining White Memorial,
Cesar was the Executive Director for Community Partnerships at USC
and the university Spanish language media spokesperson. In this
role, he oversaw university-wide strategies to develop positive,
collaborative relationships between the university and local
communities. He maintains an adjunct-professor position at the USC
Marshall School of Business Center for Management Communication.
Cesar's career experience also includes service with leading
non-profits, private corporations, elected officials and time spent
working abroad for the State of California in Mexico City.
Cesar received his bachelor's
degree in business administration, and his master's degree in
leadership, from the University of Southern California. He enjoys
family time and traveling with his wife, Eunice, and their two
teens, Zaira and Aramis.