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Adventist Health Castle unveils a new direction for its brand

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FOR IMMEDIATE RELEASE                                                                                                                                                                  CONTACT: Jasmin Rodriguez
May 1, 2017                                                                                                                                                                                             Dir. Marketing
                                                                                                                                                                                                                 (808) 263-5118

Adventist Health Castle unveils a new direction for its brand

May 1, 2017 - Kailua, Hawaii  – Adventist Health Castle has been an integral part of the Kailua community, providing faith-based whole-person care. As consumer expectations and the healthcare industry have changed and evolved, so have we. Today we are excited to announce the next chapter in our story. We are embarking on a new brand direction that includes an expanded mission statement and core values that support our vision of transforming the health experience, outcomes and status of our community.

Our mission statement, Living God’s love by inspiring health, wholeness and hope, broadens our focus from solely caring for the sick to helping communities be healthier. It reflects our heritage of providing physical, mental, and spiritual care and compels us to break down the walls of a traditional health system and extend our reach more deeply into the community.

In addition to our expanded mission, we are introducing a new visual identity that represents the spirituality and fresh optimism of our organization. Our tagline - “Together inspired”- speaks to our coming together with [community name] and the power that connection will have to move our neighbors toward a healthier life.

“We are very excited to now be known as Adventist Health Castle,” said Kathy Raethal, President
and CEO of Adventist Health Castle. “Although our name has changed, our commitment to our Windward community remains the same.”

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Adventist Health is a faith-based, nonprofit integrated health system serving more than 75 communities in California, Hawaii, Oregon and Washington. Our workforce of 32,900 includes more than 23,600 employees; nearly 5,000 medical staff physicians; and 4,350 volunteers. Founded on Seventh-day Adventist heritage and values, Adventist Health provides compassionate care in 20 hospitals, more than 260 clinics (hospital-based, rural health and physician clinics), 15 home care agencies, seven hospice agencies and four joint-venture retirement centers. In addition, the Adventist Health Plan serves patients in Kings County. Visit AdventistHealth.org for more information.