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Adventist Health Unveils New Brand Direction



CENTRAL VALLEY – Adventist Health has been an integral part of the communities it serves, providing faith-based whole-person care for more than 100 years. As consumer expectations and the healthcare industry have evolved, so has the health system.

In starting the next chapter of its story, Adventist Health has announced a new brand direction that will be shared system-wide. The new direction includes an expanded mission statement and core values. The new mission statement, “Living God’s love by inspiring health, wholeness and hope,” broadens the focus from solely caring for the sick to helping communities become healthier.

“We want to connect to our communities on a much deeper level,” says Andrea Kofl, president of Adventist Health / Central Valley Network, which includes medical centers in Hanford, Reedley and Selma as well as more than 60 other service locations in 22 Valley communities. “Our mission reflects our aim to provide whole-person care addressing the physical, mental and spiritual aspects of our patients’ needs. We want to help our community members live their best lives.”

In addition to the expanded mission, Adventist Health introduced a new logo that represents the spirituality and fresh optimism of the organization. The logo has three leaves and the tagline - “Together inspired,” which speaks to the organization coming together with the communities it serves and the power that connection will have to move communities toward a healthier life.

“While it’s true that we are changing the way we look, the true meaning of the Adventist Health brand is defined and delivered every day through the actions and interactions of our team members… and we have the best people in the industry,” says Scott Reiner, CEO of Adventist Health, which is based in Roseville.

So what does this mean for patients? They will continue to receive care and support from the Adventist Health / Central Valley Network team and from the Adventist Health Corporation. Because the Valley services are part of a system, they benefit from shared resources, best practices and funding for projects, such as the Family Birth Center in Hanford, the new Intensive Care Unit in Selma, upgrades in Reedley and the expansion of services throughout the region.