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White Memorial’s pediatrics collaboration with HP and CR&A Custom featured in Sign Builder Illustrated

Awards & Recognition

HP collaborated with CR&A Custom, Inc. (CR&A), a grand-format digital printing company, to transform a pediatric treatment room at California-based White Memorial Medical Center (WMMC) into an ocean adventure using HP Latex printing technology.

The underwater-themed interior design project aims to inspire feelings of peace and tranquility, offering children undergoing emergency hospital visits a welcome distraction.

“The WMMC team wanted to create an interior design project that would help foster a sense of safety for patients, but we face strict rules and regulations that make projects of this scope very difficult,” said Sara Rubalcava-Beck, marketing and communications, WMMC. “Fortunately, with innovative HP Latex printing technology and inks that are certified for sensitive environments, the mural we envisioned for young patients in our emergency pediatric treatment room has become a reality.”

CR&A transformed three white walls and a floor of a treatment room at WMMC using the HP Latex 3000 Printer, HP 881 Latex Inks and HP PVC-free Durable Smooth Wall Paper donated by HP. The HP Latex 3000 Printer uses UV-curable technology, allowing CR&A, the first company in the U.S. to purchase the HP Latex 3000 Printer, to produce a broader range of high-quality sign and display applications on a variety of media – even in sensitive environments.

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