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It is now official! WMMC received the prestigious “Baby-Friendly” designation by Baby-Friendly USA

Awards & Recognition

While we have always been “baby friendly,” it is now official! On April 7 WMMC received the prestigious “Baby-Friendly” designation by Baby-Friendly USA. Currently, fewer than 10% of all hospitals across the nation have achieved this designation. Through the collaboration of our physicians, nurses and our entire health care team we are now recognized as a facility that offers mothers the information, confidence and skills needed to successfully initiate and continue breastfeeding their babies. We have also answered the Surgeon General’s call to action by bringing ourselves into alignment with the work of the White House Task Force on Childhood Obesity, Healthy People 2020 Goals. 

The Baby Friendly Hospital Initiative (BFHI) was developed by the World Health Organization (WHO) and United Nations Children’s Fund (UNICEF) in the early 1990s in an effort to increase breastfeeding rates and, in turn, reduce childhood illness and death. BFHI includes practices proven to promote, protect and support breastfeeding.

The decision to pursue the Baby-Friendly designation was made possible thanks to First5LA who awarded our Charitable Foundation with a grant of $696,219. The hospital staff worked for five years to thoroughly implement Baby-Friendly policies. Baby-Friendly designation is granted after a rigorous onsite survey is completed. 

You can read more about the special designation here.