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First 5 Mendocino Distributes 50,000th Book

Human Interest

1/9/2012 - First 5 Mendocino Distributes 50,000th Book 

Over the past 12 years, First 5 Mendocino has been able to accomplish some pretty amazing things for the literacy of Mendocino County. Currently 2,300 children ages zero-to-five are registered in the Imagination Library Program which distributes one free book per month to children until they’re five. That is over 60 books per child, if they are enrolled at birth to five years!

According to Pheriche Robinson, Imagination Library Coordinator, there is still more they can do. “Having 2,300 kids in the program is great, but the county estimates around 5,500 in the zero-to-five age range. That means we’re missing around 3,200 children who could benefit from the program.” Robinson went on to say, “our goal is to be at 100 percent of the children in our county.”

When asked how children can be enrolled, Robinson said, “It’s a pretty easy process, we’ve partnered with Ukiah Valley Medical Center’s pediatricians to enroll kids in the program during their check-ups. Jeremy Mann, pediatrician at UVMC, has been instrumental in growing the program. He serves as a First 5 commissioner and is a huge supporter of the Imagination Library. Since UVMC has started distributing our registration forms, enrollment has grown by over 500 children!”

This January First 5 will be distributing its 50,000th book. The Imagination Library program is available to all children who reside in Mendocino County regardless of income. To find out more about the program and to enroll, please contact (707) 462-4453 or visit them online at, or be sure and ask your pediatrician at the Ukiah Valley Rural Health Center during your next appointment.

-- UVMC -