May 1, 2010
Roseville,
CA
St. Helena Hospital Wins National Advertising Award
St. Helena Hospital was recently recognized for its No Wait ER campaign. The hospital’s ER advertising campaign won a silver ADDY® Award for outstanding work for an Integrated Campaign. With more than 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The hospital’s No Wait ER campaign has been hugely successful and has increased ER visits by 30 percent since its inception a year ago. The integrated campaign features print and online ads, a traveling billboard, direct mail pieces that include refrigerator magnets, drugstore bags, hospital banners, hotel cards and No Wait car magnets.
